Modules
Seven diagnostics. One deal: your deal.
Start with Module 1. Each module ends with a Scoreboard Stop where you log the leak, the cost, and the fix you'll run by Tuesday.
The Seller Discount
The setup: the automatic markdown buyers apply to anything you say — and where it's leaking in this deal.
Disarm Before You Deliver
Skill Zero: lower the buyer's wall before you deliver anything they'd otherwise discount.
Say the Awkward Part Out Loud
Communication congruence: name what you actually mean, so the buyer stops having to translate you.
Let Them Watch You Think
Belief congruence: start from a shared belief, name the con, show the paths you didn't take.
Words That Travel Without You
Contextual congruence: build a deal your champion can re-pitch, in the room you can't enter.
The Promises You Didn't Know You Were Making
Character congruence: the gap between your broadcast self and the pattern the buyer audits at renewal.
Signal Integrity Across the Deal
The conclusion: read the pattern across all seven cuts, and pick the one fix that moves the most.